As a German expatriate with home bases in Poland and Germany, I bring a unique cross-cultural perspective on retail, built on over two decades of hands-on experience in the food retail sector. My consultancy work has taken me across half of Europe, helping retailers and manufacturers navigate shifting market dynamics, refine their strategies, and stay ahead of the competition. From emerging retail trends and new store concepts to category innovation, I provide insights that turn complexity into clarity.
Building on a career in operational leadership at Schwarz Group and Metro Group, I have led diverse teams on the shop floor and developed national sales strategies in Germany, Poland, Ukraine, and Russia.
This experience allows me to bridge high-level strategy with on-the-ground execution. I can be your sparring partner, helping align strategic ambitions with operational realities. Acting as both the voice of the retailer and the shopper, I assist in refining ideas and bringing them to life.
I have authored over 500 data-focused articles published in more than 12 languages, first as a long-standing analyst and international correspondent for Lebensmittel Zeitung, Germany’s leading food retail publication, and now as an independent contributor to multiple retail publications across Central and Southeast Europe. My expertise has been recognized with the global RETHINK Retail Analyst Award for three consecutive years.
As a keynote speaker at top-tier industry conferences in the region, I deliver data-driven insights and a practical perspective on the key challenges faced by retail and FMCG professionals.
If you are looking for a partner with international expertise, a deep cultural understanding of food retail, and a customer-first approach, let’s discuss how we can work together to drive your business forward.